Market segmentation : how to do it, how to profit from it / Malcolm McDonald and Ian Dunbar.
By: McDonald, Malcolm
.
Contributor(s): Dunbar, Ian.
Publisher: Amsterdam : Elsevier/Butterworth-Heinemann, [2004]Copyright date: ©2004Description: xxv, 465 pages : colour illustrations ; 25 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 0750659815 (paperback).Subject(s): Market segmentationDDC classification: 658.802
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 1, BayNo 2 |
658.802 MAC (Browse shelf) | 1 | Available | SOMAC,37003,03,GR | 5000034252 | |
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 1, BayNo 2 |
658.802 MAC (Browse shelf) | 1 | Available | GENLS,GENLS,03,GR | 5000019727 |
Includes bibliographical references and index.