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Analysis for marketing planning / Donald R. Lehmann, Russell S. Winer.

By: Lehmann, Donald R.
Contributor(s): Winer, Russell S.
Series: McGraw-Hill/Irwin series in marketing. Publisher: Boston : McGraw-Hill/Irvin, 2004, c2005Edition: 6th ed., Intl. ed.Description: xii, 256 p. : ill. ; 23 cm.ISBN: 007123831X (pbk.).Subject(s): Marketing -- United States -- ManagementDDC classification: 658.802
Item type Current location Call number Copy number Status Notes Date due Barcode
Main Collection Taylor's Library-TU
658.802 LEH (Browse shelf) 1 Available TBSxx,34007,03,AD 1000510677

Includes index.

Australian Degree Programme : 24415T