Analysis for marketing planning / Donald R. Lehmann, Russell S. Winer.
By: Lehmann, Donald R
.
Contributor(s): Winer, Russell S.
Series: McGraw-Hill/Irwin series in marketing. Publisher: Boston : McGraw-Hill/Irvin, 2004, c2005Edition: 6th ed., Intl. ed.Description: xii, 256 p. : ill. ; 23 cm.ISBN: 007123831X (pbk.).Subject(s): Marketing -- United States -- ManagementDDC classification: 658.802
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 5, BayNo 1 |
658.802 LEH (Browse shelf) | 1 | Available | TBSxx,34007,03,AD | 5000019245 |
Includes index.
Australian Degree Programme : 24415T