Strategic marketing / David W. Cravens, Nigel F. Piercy
By: Cravens, David W
.
Contributor(s): Piercy, Nigel.
Series: McGraw-Hill/Irwin series in marketing. Publisher: Boston, Mass. : McGraw-Hill/Irwin, c2006Edition: 8th ed., Int. ed.Description: xvii , 726 p. : ill. ; 26 cm.ISBN: 0071244328 (pbk); 0072966343 (hbk.).Subject(s): Marketing -- Decision making | Marketing -- Management -- Case studies | Marketing -- ManagementDDC classification: 658.802
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 1, BayNo 1 |
658.802 CRA (Browse shelf) | 1 | Available | UNISA, 57466 | 5000019749 | |
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 1, BayNo 1 |
658.802 CRA (Browse shelf) | 1 | Available | TBSxx,34003,03,GR | 5000019750 | |
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 1, BayNo 1 |
658.802 CRA (Browse shelf) | 1 | Available | TBSxx,34007,03,GR | 5000022568 | |
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 1, BayNo 1 |
658.802 CRA (Browse shelf) | 1 | Available | TBSxx,18002,03,GR | 5000019751 | |
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 1, BayNo 1 |
658.802 CRA (Browse shelf) | 1 | Available | TBSxx,34007,03,GR | 5000006617 |
Includes bibliographical references and index.
Australian Degree Programme : 24415T