Marketing : the core / Roger A. Kerin, Steven W. Hartley, William Rudelius.
By: Kerin, Roger A
.
Contributor(s): Hartley, Steven W | Rudelius, William.
Series: McGraw-Hill/Irwin series in marketing.Publisher: Boston, Mass. : McGraw-Hill/Irwin, c2004Description: xxxii, 405 (57) p. : col. ill. ; 28 cm.ISBN: 007121478X (pbk. : Int.ed.).Subject(s): MarketingDDC classification: 658.8
| Item type | Current location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU | 658.8 KER (Browse shelf) | 1 | Available | GENLS,GENLS,03,GR | 5000097991 |
Includes bibliographical references (CN1-CN14) and index.