Basic marketing research : a decision-making approach / Naresh K. Malhotra, Mark Peterson.
By: Malhotra, Naresh K
.
Contributor(s): Peterson, Mark.
Publisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, 2006Edition: 2nd ed.Description: xl, 631 p. : ill. ; 28 cm. + 1 CD-RM (4 3/4 in.).ISBN: 0132003279 (set); 9780132003278 (set); 0131971212 (Int. ed. : pbk.); 9780131971219 (Int. ed. : pbk.); 0131525425 (hbk).Subject(s): Marketing researchDDC classification: 658.83
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Accompanying Material (Media Resource) | Taylor's Library-TU | 658.83 MAL 2006 (Browse shelf) | 1 | Available | UNISA,19001,03,RM | 1000523382 | ||
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 3, BayNo 6 |
658.83 MAL 2006 (Browse shelf) | 1 | Available | TBSxx,34007,03,AD | 5000024320 | |
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 3, BayNo 6 |
658.83 MAL (Browse shelf) | 1 | Available | TBSxx,34003,03,AD | 5000019150 | |
| Accompanying Material (Media Resource) | Taylor's Library-TU | 658.83 MAL (Browse shelf) | 1 | Available | UNISA,19003,03,RM | 1000516608 | ||
| Accompanying Material (Media Resource) | Taylor's Library-TU | 658.83 MAL (Browse shelf) | 1 | Available | UNISA,19001,03,RM | 1000510705 | ||
| Accompanying Material (Media Resource) | Taylor's Library-TU | 658.83 MAL (Browse shelf) | 1 | Available | UNISA,19002,03,RM | 1000510707 |
Includes bibliographical references (p. 593-609) and indexes.
Accompanied by 1 electronic optical disc (CD-ROM) : SPSS student version 13.0. ISBN 0131525484.
Australian Degree Programme : 24309T, 24330T
Australian Degree Programme : MARK2020