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Market driven strategy : processes for creating value / George S. Day ; with a new introduction

By: Day, George S.
Publisher: N.Y. : Free Press, c1999Description: xix, 405 p. ; 25 cm.ISBN: 068486536X (hbk).Subject(s): Marketing -- Management | Strategic planningDDC classification: 658.802
Item type Current location Shelf location Call number Copy number Status Notes Date due Barcode
Main Collection Taylor's Library-TU

Floor 4, Shelf 27 , Side 1, TierNo 2, BayNo 1

658.802 DAY (Browse shelf) 1 Available TBSxx,34007,03,GR 5000019165
Main Collection Taylor's Library-TU
658.802 DAY (Browse shelf) 1 Available TBSxx,34007,03,GR 5000019166
Main Collection Taylor's Library-TU

Floor 4, Shelf 27 , Side 1, TierNo 2, BayNo 1

658.802 DAY (Browse shelf) 1 Available UNISA,19003,02,GR 5000019167

Originally published: New York : Free Press ; London : Collier Macmillan, c1990.

Includes bibliographical reference (p.377-394) and index.