Marketing research / David A. Aaker ... [et al.].
Contributor(s): Aaker, David A. (David Allen)
.
Publisher: Milton, Qld. : John Wiley, c2005Edition: Pacific Rim ed.Description: xviii, 686 p. : ill. ; 26 cm.ISBN: 0470805021 (pbk.).Subject(s): Marketing research -- TextbooksDDC classification: 658.83
| Item type | Current location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU | 658.83 MAR (Browse shelf) | 1 | Available | TBSxx,34007,04,AD | 5000021074 |
Includes index.
Originally published: New York, 2001.
An adaptation by Meredith Lawley.
For undergraduate tertiary students.
Australian Degree Programme : 24415T