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Marketing plans : how to prepare them, how to use them / Malcolm McDonald.

By: McDonald, Malcolm.
Contributor(s): Institute of Marketing.
Publisher: Amsterdam : Butterworth-Heinemann, 2002Edition: 5th ed.Description: xix, 630 p. : ill. ; 25 cm.ISBN: 0750656255 (pbk.); 9780750656252.Subject(s): Marketing -- Management | Marketing -- PlanningDDC classification: 658.802
Item type Current location Call number Copy number Status Notes Date due Barcode
Teaching Resource Taylor's Library-TU
658.802 MAC (Browse shelf) 1 Available UNISA,19003,03,RA 5000159955

Includes index.

Australian Degree Programme (UTS) : 24108T