Marketing plans : how to prepare them, how to use them / Malcolm McDonald.
By: McDonald, Malcolm.
Contributor(s): Institute of Marketing.
Publisher: Amsterdam : Butterworth-Heinemann, 2002Edition: 5th ed.Description: xix, 630 p. : ill. ; 25 cm.ISBN: 0750656255 (pbk.); 9780750656252.Subject(s): Marketing -- Management | Marketing -- PlanningDDC classification: 658.802Item type | Current location | Call number | Copy number | Status | Notes | Date due | Barcode |
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Teaching Resource | Taylor's Library-TU | 658.802 MAC (Browse shelf) | 1 | Available | UNISA,19003,03,RA | 5000159955 |
Includes index.
Australian Degree Programme (UTS) : 24108T