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Marketing strategy and competitive positioning / Graham J. Hooley, John A. Saunders, Nigel F. Piercy.

By: Hooley, Graham J.
Contributor(s): Saunders, John A, 1946- | Piercy, Nigel.
Publisher: New York : Financial Times/Prentice Hall, c2004Edition: 3rd ed.Description: xxiv, 622 p. : ill. ; 24 cm.ISBN: 0273655167 (pbk.).Subject(s): Target marketing | Marketing -- ManagementDDC classification: 658.802
Item type Current location Shelf location Call number Copy number Status Notes Date due Barcode
Graduate Collection Taylor's Library-TU
658.802 HOO (Browse shelf) 1 Available SHTEx,60001,03,GR 5000042698
Main Collection Taylor's Library-TU

Floor 4, Shelf 27 , Side 1, TierNo 3, BayNo 1

658.802 HOO (Browse shelf) 1 Available TBSxx,34007,03,CL 5000012607
Main Collection Taylor's Library-TU
658.802 HOO (Browse shelf) 1 Available UNISA, 57527 1000510800

Includes bibliographical references (p. [584]-605) and indexes.

Australian Degree Programme : 24415T