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Strategic market management / David A. Aaker.

By: Aaker, David A. (David Allen), 1938-.
Publisher: Hoboken, NJ : John Wiley, c2005Edition: 7th ed.Description: xii, 356 p. : ill. ; 23 cm.ISBN: 0471484261 (pbk.); 0471659037 (pbk.)(Int.ed).Subject(s): Marketing -- ManagementDDC classification: 658.8
Item type Current location Call number Copy number Status Notes Date due Barcode
Main Collection Taylor's Library-TU
658.8 AAK (Browse shelf) 1 Available TBSxx,34007,03,GR 1000512836
Main Collection Taylor's Library-TU
658.8 AAK (Browse shelf) 1 Available UNISA, 57905 1000512840

Includes bibliographical references and index

Australian Degree Program : 24415T