Weathering the storm: a crisis management guide for tourism businesses / Mary Lynch.
By: Lynch, Mary.
Publisher: Leicester, UK : Troubador, c2004Description: viii, 131 p. : 22 cm.ISBN: 190474463X.Subject(s): Tourism -- Management | Crisis managementDDC classification: 338.4791
Contents:
Foreword - 1. Introduction - 2. The path of a crisis: - 3. Speaking with one voice - 4. How bad is it? - 5. Yes minister - 6. 'They would say that, wouldn't they?' - 7. The customer - 8. Marketing your way out of a crisis - 9. How long does it take to recover? - 10. Looking for the silver lining - Appendix : Tier group emergency response procedure - Attitudes to foot and mouth in the countryside in england.
Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
---|---|---|---|---|---|---|---|---|
Main Collection | Taylor's Library-TU |
Floor 3, Shelf 6 , Side 2, TierNo 3, BayNo 5 |
338.4791 LYN (Browse shelf) | 1 | Available | SHTEx,70005,03,AD | 5000046229 |
Browsing Taylor's Library-TU Shelves Close shelf browser
338.4791 LUM Tourism marketing / | 338.4791 LUN Tourism economics / | 338.4791 LUN International travel and tourism / | 338.4791 LYN Weathering the storm: | 338.4791 LYN Weathering the storm: | 338.4791 MAC Cultural tourism : | 338.4791 MAC Cultural tourism : |
Foreword - 1. Introduction - 2. The path of a crisis: - 3. Speaking with one voice - 4. How bad is it? - 5. Yes minister - 6. 'They would say that, wouldn't they?' - 7. The customer - 8. Marketing your way out of a crisis - 9. How long does it take to recover? - 10. Looking for the silver lining - Appendix : Tier group emergency response procedure - Attitudes to foot and mouth in the countryside in england.