Research methods in business studies : a practical guide / Pervez N. Ghauri, Kjell Gronhaug
By: Ghauri, Pervez N
.
Contributor(s): Grønhaug, Kjell [(j.a.)].
Publisher: Harlow, England : Financial Times / Prentice Hall, 2005Edition: 3rd ed.Description: xviii, 257 p. : ill. ; 24 cm.ISBN: 0273681567.Subject(s): Business -- Research | Management -- ResearchDDC classification: 650.072
Contents:
Part I. Challenges and ambiguities of business research. 2. Research in business studies. -- Part II The research process: 3. The research process. 4. Research problems. 5. Research design. 6. Measurements. 7. Data sorces. 8. Data collection. 9. Sampling in empirical research. 10. Preparation and analysis of data. -- Part III Implementation: 11. Quantitative data analysis. 12. Qualitative data analysis. 13. Writing the final report. References. Index.
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 22 , Side 1, TierNo 3, BayNo 3 |
650.072 GHA (Browse shelf) | 1 | Available | SOMAC,37004,04,GR | 5000035962 | |
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 22 , Side 1, TierNo 3, BayNo 3 |
650.072 GHA (Browse shelf) | 1 | Available | SOMAC,37004,04,GR | 5000035729 | |
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 22 , Side 1, TierNo 3, BayNo 3 |
650.072 GHA (Browse shelf) | 1 | Available | SOMAC,37004,04,GR | 5000035954 |
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| 650.072 ERI 2011 Qualitative methods in business research / | 650.072 GHA Research methods in business studies : | 650.072 GHA Research methods in business studies : | 650.072 GHA Research methods in business studies : | 650.072 GHA Research methods in business studies : | 650.072 GHA Research methods in business studies : | 650.072 GHA Research methods in business studies : |
Part I. Challenges and ambiguities of business research. 2. Research in business studies. -- Part II The research process: 3. The research process. 4. Research problems. 5. Research design. 6. Measurements. 7. Data sorces. 8. Data collection. 9. Sampling in empirical research. 10. Preparation and analysis of data. -- Part III Implementation: 11. Quantitative data analysis. 12. Qualitative data analysis. 13. Writing the final report. References. Index.