Normal view MARC view ISBD view

Marketing research / David A. Aaker, V. Kumar, George S. Day.

By: Aaker, David A. (David Allen), 1938-.
Contributor(s): Kumar, V, 1957- | Day, George S.
Publisher: New York : John Wiley, c2004Edition: 8th ed.Description: xvii, 774 p. : ill. ; 26 cm.ISBN: 0471451681 (hbk) (Int.ed).Subject(s): Marketing researchDDC classification: 658.83
Item type Current location Call number Copy number Status Notes Date due Barcode
Main Collection Taylor's Library-TU
658.83 AAK (Browse shelf) 1 Available TBSxx,34007,04,AD 1000510860
Main Collection Taylor's Library-TU
658.83 AAK (Browse shelf) 1 Available TBSxx,34007,04,AD 1000510858
Main Collection Taylor's Library-TU
658.83 AAK (Browse shelf) 1 Available TBSxx,34007,04,AD 1000510857

Includes bibliographical references and index.

Australian Degree Programme : 24415T