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Marketing research / David A. Aaker, V. Kumar, George S. Day.

By: Aaker, David A. (David Allen), 1938-.
Contributor(s): Kumar, V, 1957- | Day, George S.
Publisher: New York : John Wiley, c2004Edition: 8th ed.Description: xvii, 774 p. : ill. ; 26 cm.ISBN: 0471451681 (hbk) (Int.ed).Subject(s): Marketing researchDDC classification: 658.83
Item type Current location Shelf location Call number Copy number Status Notes Date due Barcode
Main Collection Taylor's Library-TU

Floor 4, Shelf 27 , Side 1, TierNo 4, BayNo 5

658.83 AAK (Browse shelf) 1 Available TBSxx,34007,04,AD 5000019548
Main Collection Taylor's Library-TU

Floor 4, Shelf 27 , Side 1, TierNo 4, BayNo 5

658.83 AAK (Browse shelf) 1 Available TBSxx,34007,04,AD 5000019086
Main Collection Taylor's Library-TU

Floor 4, Shelf 27 , Side 1, TierNo 4, BayNo 5

658.83 AAK (Browse shelf) 1 Available TBSxx,34007,04,AD 5000019085

Includes bibliographical references and index.

Australian Degree Programme : 24415T