Marketing research / David A. Aaker, V. Kumar, George S. Day.
By: Aaker, David A. (David Allen).
Contributor(s): Kumar, V | Day, George S.
Publisher: New York : John Wiley, c2004Edition: 8th ed.Description: xvii, 774 p. : ill. ; 26 cm.ISBN: 0471451681 (hbk) (Int.ed).Subject(s): Marketing researchDDC classification: 658.83Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
---|---|---|---|---|---|---|---|---|
Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 4, BayNo 5 |
658.83 AAK (Browse shelf) | 1 | Available | TBSxx,34007,04,AD | 5000019548 | |
Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 4, BayNo 5 |
658.83 AAK (Browse shelf) | 1 | Available | TBSxx,34007,04,AD | 5000019086 | |
Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 4, BayNo 5 |
658.83 AAK (Browse shelf) | 1 | Available | TBSxx,34007,04,AD | 5000019085 |
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658.83 Questionnaire design | 658.83 The art & science of interpreting market research evidence / | 658.83 AAK Marketing research / | 658.83 AAK Marketing research / | 658.83 AAK Marketing research / | 658.83 AAK Marketing research / | 658.83 AAK Marketing research / |
Includes bibliographical references and index.
Australian Degree Programme : 24415T