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Revenue management: Hard-core tactics for market domination / Robert G. Cross.

By: Cross, Robert G.
Publisher: Ney York : Broadway Books, c1997Description: xii, 276 p. : ill. ; 21 cm.ISBN: 0767900332.Subject(s): Revenue management -- United StatesDDC classification: 658.1554
Contents:
Acknowledgments - Introduction - 1. Entropy, anorexia, and empty profits - 2. Finding the '"Lost" $300 million - 3. The core concepts of revenue management - 4. Case study: the attack of the laser fares - 5. The RM revolution - 6. Launching the revenue rocket - 7. Case study: national car rental's near- death experience - 8. What you don't know about revenue management could kill you! - 9. The marketing renaissance - List of interviewees - Author's note - Index.
Item type Current location Call number Copy number Status Notes Date due Barcode
Main Collection Taylor's Library-TU
658.1554 CRO (Browse shelf) 1 Available SHTEx,70002,03,GR 1000806173

Includes Index.

Acknowledgments - Introduction - 1. Entropy, anorexia, and empty profits - 2. Finding the '"Lost" $300 million - 3. The core concepts of revenue management - 4. Case study: the attack of the laser fares - 5. The RM revolution - 6. Launching the revenue rocket - 7. Case study: national car rental's near- death experience - 8. What you don't know about revenue management could kill you! - 9. The marketing renaissance - List of interviewees - Author's note - Index.