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Convention sales and services / Milton T. Astroff, James R. Abbey

By: Astroff, Milton T.
Contributor(s): Abbey, James R.
Publisher: Las Vegas, NV : Waterbury Press, c2002Description: xi, 538 p. : ill. ; 26 cm.ISBN: 0962071048.Subject(s): Convention facilities -- Marketing | Hospitality industry -- Marketing | Convention facilities -- Management | Hospitality industry -- ManagementDDC classification: 647.940688
Contents:
Introduction -- Part 1 Convention sales 1. Introduction to the convention, meetings and trade show industry - 2. Developing a merketing plan - 3. Organizing for convention sales - 4. Selling the association market - 5. Selling the corporate meetings market - 6. Selling other markets - 7. Selling to the meetings market - 8. Advertising to the meeting planner - 9. Negotiations and contracts -- Part II Convention services - 10. The service function - 11. Guestrooms - 12. Preparing for the event - 13. Function rooms and meeting setups - 14. Food and beverage service - 15. Audiovisual requirements - 16. Admission systems and other services - 17. Exhibits and trade shows - 18. Convention billing and post-convention review - Appendix 1 - Appendix II - Index.
Item type Current location Call number Copy number Status Notes Date due Barcode
Main Collection Taylor's Library-TU
647.940688 AST (Browse shelf) 1 Available SHTEx,70002,03,GR 1000806135

Includes index

Introduction -- Part 1 Convention sales 1. Introduction to the convention, meetings and trade show industry - 2. Developing a merketing plan - 3. Organizing for convention sales - 4. Selling the association market - 5. Selling the corporate meetings market - 6. Selling other markets - 7. Selling to the meetings market - 8. Advertising to the meeting planner - 9. Negotiations and contracts -- Part II Convention services - 10. The service function - 11. Guestrooms - 12. Preparing for the event - 13. Function rooms and meeting setups - 14. Food and beverage service - 15. Audiovisual requirements - 16. Admission systems and other services - 17. Exhibits and trade shows - 18. Convention billing and post-convention review - Appendix 1 - Appendix II - Index.