Convention sales and services / Milton T. Astroff, James R. Abbey
By: Astroff, Milton T.
Contributor(s): Abbey, James R.Publisher: Las Vegas, NV : Waterbury Press, c2002Description: xi, 538 p. : ill. ; 26 cm.ISBN: 0962071048.Subject(s): Convention facilities -- Marketing | Hospitality industry -- Marketing | Convention facilities -- Management | Hospitality industry -- ManagementDDC classification: 647.940688
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|Main Collection||Taylor's Library-TU||647.940688 AST (Browse shelf)||1||Available||SHTEx,70002,03,GR||1000806135|
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|647.940688 ABB Hospitality sales and marketing /||647.940688 AHM Hotel sales & operations /||647.940688 AHM Hotel sales & operations /||647.940688 AST Convention sales and services /||647.940688 BOW Hospitality marketing:||647.940688 BOW Hospitality marketing:||647.940688 BUT Hotel and food service marketing :|
Introduction -- Part 1 Convention sales 1. Introduction to the convention, meetings and trade show industry - 2. Developing a merketing plan - 3. Organizing for convention sales - 4. Selling the association market - 5. Selling the corporate meetings market - 6. Selling other markets - 7. Selling to the meetings market - 8. Advertising to the meeting planner - 9. Negotiations and contracts -- Part II Convention services - 10. The service function - 11. Guestrooms - 12. Preparing for the event - 13. Function rooms and meeting setups - 14. Food and beverage service - 15. Audiovisual requirements - 16. Admission systems and other services - 17. Exhibits and trade shows - 18. Convention billing and post-convention review - Appendix 1 - Appendix II - Index.