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Perspectives on public relations research / edited by Danny Moss, Dejan Vercic, and Gary Warnaby.

Contributor(s): Moss, Danny, 1954- | Verčič, Dejan | Warnaby, Gary.
Series: Routledge advances in management and business studies. Publisher: London : Routledge, 2000Description: xvii, 269 p. ; 23 cm.ISBN: 0415316189 (pbk.).Subject(s): Corporations -- Public relations -- Congresses | Public relations -- CongressesDDC classification: 659.2
Contents:
Introduction: public relations research: interdisciplinary perspectives -- Part I : Public relations and management theory: 1. The origins of public relations theory in economics and strategic management - 2. Strategy and public relations -- Part II: Contemporary perpectives of public relations - 3. A feminist phase analysis of research on women in postmodern public relations - 4. Public relations and rhetoric: history, concepts, future - 5. Psychology and public relations -- Part III: International perspectives of public relations - 6. Public relations: the cultural dimension - 7. Preliminary delphi research on international public relations programming: initial data supports application of certain generic / specific concepts -- Part IV: Historical-German perspectives of public relations - 8. The origins and development of public relations in Germany and Austria - 9. Public relations and the development of the principle of separation of advertising and journalistic media programmes in Germany - Subject index - Author index.
Item type Current location Shelf location Call number Copy number Status Notes Date due Barcode
Main Collection Taylor's Library-TU

Floor 4, Shelf 28 , Side 1, TierNo 2, BayNo 3

 659.2 PER (Browse shelf) 1 Available SOMAC,37001,03,GR 5000037304

"Papers from the annual International Public Relations Research symposium"--Intro.

Includes bibliographical references and indexes.

Introduction: public relations research: interdisciplinary perspectives -- Part I : Public relations and management theory: 1. The origins of public relations theory in economics and strategic management - 2. Strategy and public relations -- Part II: Contemporary perpectives of public relations - 3. A feminist phase analysis of research on women in postmodern public relations - 4. Public relations and rhetoric: history, concepts, future - 5. Psychology and public relations -- Part III: International perspectives of public relations - 6. Public relations: the cultural dimension - 7. Preliminary delphi research on international public relations programming: initial data supports application of certain generic / specific concepts -- Part IV: Historical-German perspectives of public relations - 8. The origins and development of public relations in Germany and Austria - 9. Public relations and the development of the principle of separation of advertising and journalistic media programmes in Germany - Subject index - Author index.