Asian brand strategy : how Asia builds strong brands / Martin Roll.
By: Roll, Martin
.
Publisher: Houndmills, Basingstoke, Hampshire : Palgrave Macmillan, 2006Description: xviii, 254 pages : illustrations ; 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 1403992797 (cloth); 9781403992796 (cloth).Subject(s): Brand name products -- Asia -- Management | Brand name products -- Asia -- MarketingDDC classification: 658.827095
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 4, BayNo 5 |
658.827095 ROL (Browse shelf) | 1 | Available | TBSxx,34002,03,CL | 5000019544 |
Includes bibliographical references and index.