Qualitative research methods in public relations and marketing communications / Christine Daymon and Immy Holloway.
By: Daymon, Christine
.
Contributor(s): Holloway, Immy.
Publisher: London : Routledge, [2002]Copyright date: ©2002Description: viii, 293 pages : illustrations ; 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 0415222745 (paperback).Subject(s): Corporations -- Public relations -- Research -- Methodology | Public relations -- Research -- Methodology | Marketing research -- Methodology | Qualitative researchDDC classification: 659.2072
| Item type | Current location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU | 659.2072 DAY (Browse shelf) | 1 | Available | SOMAC,37001,04,GR | 5000037163 |
Includes bibliographical references (pages [275]-284) and index.