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Principles of electronic media / William R. Davie, James R. Upshaw.

By: Davie, William R, 1952-.
Contributor(s): Upshaw, Jim.
Publisher: Boston, MA : Pearson / Allyn and Bacon, c2006Edition: 2nd ed.Description: xix, 409 p. : ill. ; 24 cm.ISBN: 0205449751 (pbk).Subject(s): Broadcasting | Artificial satellites in telecommunication | InternetDDC classification: 384
Contents:
Part 1: Introduction to electronic media - 1. Overview - 2. History of radio and television - 3. Cable and satellite - 4. Radio and television technology - 5. Digital domains -- Part 2: The business of electronic media - 6. The industry - 7. Programming and distribution - 8. Broadcast news - 9. The audience - 10. Advertising and promotions -- Part 3: Electronic media: a broader view - 11. Law - 12. Professional ethics - 13. Theory and research - 14. Public broadcasting - 15. The world.
Item type Current location Call number Copy number Status Notes Date due Barcode Course reserves
Reserve Collection Taylor's Library-TU
384 DAV (Browse shelf) 1 Checked out SOMAC,37002,02,GR | SOMAC,91603,03,RM | SOMAC,37001,03,AD | SOMAC,91602,03,RM 17/04/2020 5000031389

Broadcasting Principles


Part 1: Introduction to electronic media - 1. Overview - 2. History of radio and television - 3. Cable and satellite - 4. Radio and television technology - 5. Digital domains -- Part 2: The business of electronic media - 6. The industry - 7. Programming and distribution - 8. Broadcast news - 9. The audience - 10. Advertising and promotions -- Part 3: Electronic media: a broader view - 11. Law - 12. Professional ethics - 13. Theory and research - 14. Public broadcasting - 15. The world.