The business of media : corporate media and the public interest / David Croteau, William Hoynes.
By: Croteau, David
.
Contributor(s): Hoynes, William.
Publisher: Thousand Oaks, Calif. : Pine Forge Press, c2001Description: xv, 302 p. : ill. ; 23 cm.ISBN: 0761986405.Subject(s): Mass media -- Economic aspects -- United States | Mass media policy -- United States | Mass media -- Social aspects -- United StatesDDC classification: 302.230973
Contents:
Part I: Profits and the public interest: theoretical and historical context - 1. Media, markets, and the public sphere -- Part II: Industry structure and corporate strategy: explaining the rise of media conglomerates - 3. The new media giants: changing industry structure - 4. Strategies of the new media giants -- Part III: Neglecting the public interest: media conglomerates and the public sphere - 5. How business strategy shapes media content - 6. How the media business influences society - 7. Choosing the future: citizens, policy, and the public interest - Notes - References - Index.
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| 302.230973 CRO The business of media : | 302.230973 CRO The business of media : | 302.230973 CRO The business of media : | 302.230973 CRO The business of media : | 302.230973 CRO 2012 Media/society : | 302.230973 CRO 2019 Media/society : | 302.230973 CUL 2012 Cultural technologies : |
Part I: Profits and the public interest: theoretical and historical context - 1. Media, markets, and the public sphere -- Part II: Industry structure and corporate strategy: explaining the rise of media conglomerates - 3. The new media giants: changing industry structure - 4. Strategies of the new media giants -- Part III: Neglecting the public interest: media conglomerates and the public sphere - 5. How business strategy shapes media content - 6. How the media business influences society - 7. Choosing the future: citizens, policy, and the public interest - Notes - References - Index.