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Media, audiences, effects : an introduction to the study of media content and audience analysis / Paul J. Traudt.

By: Traudt, Paul J.
Publisher: Boston, Mass. : Pearson / Allyn and Bacon, [2005]Copyright date: ©2005Description: xvi, 208 pages ; 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 0205395678.Subject(s): Mass media -- Influence | Mass media -- Audiences | Mass media -- Research -- MethodologyDDC classification: 302.23
Item type Current location Call number Copy number Status Notes Date due Barcode
Main Collection Taylor's Library-TU
302.23 TRA (Browse shelf) 1 Available SOMAC,37001,03,GR | SOMAC,91603,03,RM | SOMAC,37001,03, | SOMAC,91602,03,RM 5000035158

Includes bibliographical references and indexes.