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Public relations writing : the essentials of style and format / Thomas H. Bivins.

By: Bivins, Thomas H. (Thomas Harvey), 1947-.
Publisher: Boston, Mass : McGraw-Hill, c2005Edition: 5th ed.Description: xii, 359 p. : ill. ; 24 cm.ISBN: 0072882565; 007301799X (pbk.); 9780071253376 (Int. ed.).Subject(s): Public relations -- United States | Public relations -- United States -- AuthorshipDDC classification: 659.2
Contents:
Preface - 1. Writing for public relations - 2. Planning and research - 3. Message strategy - 4. Ethics and public relations writing - 5. Media relations and placement - 6. Crisis communication - 7. News releases and backgrounders - 8. Annual reports and social responsibility reports - 9. Newsletters, magazines, and feature writing - 10. Brochures and other information pieces - 11. Print advertising - 12. Television and radio - 13. Speeches and presentations - 14. Design, printing, and desktop publishing - 15. Computer writing and the internet - 16. Writing for diverse audiences - Glossary - Index.
Item type Current location Shelf location Call number Copy number Status Notes Date due Barcode
Main Collection Taylor's Library-TU

Floor 4, Shelf 28 , Side 1, TierNo 5, BayNo 1

 659.2 BIV (Browse shelf) 1 Available SLASx,05000,03,GR 5000019217
Main Collection Taylor's Library-TU
659.2 BIV (Browse shelf) 1 Available SOMAC,37000,03,RA 5000037642

Includes index.

Rev. ed. of: Handbook for public relations writing.

Preface - 1. Writing for public relations - 2. Planning and research - 3. Message strategy - 4. Ethics and public relations writing - 5. Media relations and placement - 6. Crisis communication - 7. News releases and backgrounders - 8. Annual reports and social responsibility reports - 9. Newsletters, magazines, and feature writing - 10. Brochures and other information pieces - 11. Print advertising - 12. Television and radio - 13. Speeches and presentations - 14. Design, printing, and desktop publishing - 15. Computer writing and the internet - 16. Writing for diverse audiences - Glossary - Index.