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The why of consumption : contemporary perspectives on consumer motives, goals and desires / edited by S. Ratneshwar, David Glen Mick, and Cynthia Huffman.

Contributor(s): Ratneshwar, S | Mick, David Glen | Huffman, Cynthia.
Series: Routledge interpretive marketing research. Publisher: London : Routledge, 2000Description: xx, 330 p. : ill. ; 24 cm.ISBN: 0415316170.Subject(s): Consumer behavior | Consumers -- ResearchDDC classification: 658.8342
Contents:
1. Introduction: the "why" of consumption - 2. Consumer goal structures and goal-determination processes: an integrative framework - 3. The role of emotions in goal-directed behavior - 4. Minimizing negative emotion as a decision goal: investigating emotional trade-off difficulty - 5. The role of approach / avoidance asymmetries in motivated belief formation and change - 6. The missing streetcar named desire - 7. Postmodern consumer goals made easy!!!! - 8. Authenticating acts and authoritative performances: questing for self and community - 9. Representations of women's identities and goals: the past fifty years in film and television - 10. The urge to buy: a uses and gratifications perspective on compulsive buying - 11. On selling brotherhood like soap: influencing everyday disposal decisions - 12. Timestyle and consuming time: why we do what we do with our time - 13. Using narratives to discern self-identity related consumer goals and motivations - 14. The power of metaphor - 15. Lattice analysis in the study of motivation - 16. More than a rat, less than God, staying alive - 17. Four questions about consumer motivation research - Index.
Item type Current location Call number Copy number Status Notes Date due Barcode
Main Collection Taylor's Library-TU
658.8342 WHY (Browse shelf) 1 Available SOMAC,37000,03,GR 5000035427

Includes bibliographical references and index

1. Introduction: the "why" of consumption - 2. Consumer goal structures and goal-determination processes: an integrative framework - 3. The role of emotions in goal-directed behavior - 4. Minimizing negative emotion as a decision goal: investigating emotional trade-off difficulty - 5. The role of approach / avoidance asymmetries in motivated belief formation and change - 6. The missing streetcar named desire - 7. Postmodern consumer goals made easy!!!! - 8. Authenticating acts and authoritative performances: questing for self and community - 9. Representations of women's identities and goals: the past fifty years in film and television - 10. The urge to buy: a uses and gratifications perspective on compulsive buying - 11. On selling brotherhood like soap: influencing everyday disposal decisions - 12. Timestyle and consuming time: why we do what we do with our time - 13. Using narratives to discern self-identity related consumer goals and motivations - 14. The power of metaphor - 15. Lattice analysis in the study of motivation - 16. More than a rat, less than God, staying alive - 17. Four questions about consumer motivation research - Index.