Taylor's Library

Normal view MARC view ISBD view

Successful sport management / edited by Guy Lewis, Herb Appenzeller.

Contributor(s): Lewis, Guy | Appenzeller, Herb.
Publisher: Charlottesville, Va. : Michie Co., c1985Description: xx, 357 p. : ill. ; 27 cm.ISBN: 0872159256.Subject(s): Sports administration -- United StatesDDC classification: 796.0690973
Contents:
Introduction - Acknowledgments - About the authors -- Part 1. Personnel management - 1. Staff recruitment, selection and retention - 2. Time management - 3. Stress costs and benefits -- Part 2. Program management - 4. Scheduling for intercollegiate sports - 5. Financial Affairs - 6. Equipment control - 7. Sports medicine services - 8. Emergency medical services for large crowds -- Part 3. Marketing mangement - 9. Characteristics of sport marketing - 10. Marketing events and services for spectators - 11. Fund-raising strategies - 12. Ticket sales through promotion - 13. Internal marketing -- Part 4. Media and information management - 14. Public relations - 15. Television and sport - 16. An information-based approach to marketing sport - 17. Computer applications in sport -- Part 5. Facility management - 18. Managment of spectator facilities operated as joint ventures of university and community - 19. Event management - 20. Activity centers - 21. The facility manager as Co-promoter of events -- Part 6. Legal management - 22. Risk assessment and reduction - 23. Contracting with suppliers, staff and participants - 24. The law of Public Assembly facilities - 25. Player contracts for professional team sports - Index.
Item type Current location Shelf location Call number Copy number Status Notes Date due Barcode
Main Collection Taylor's Library-TU

Floor 4, Shelf 33 , Side 1, TierNo 2, BayNo 8

 796.0690973 SUC (Browse shelf) 1 Available SHTEx,70004,03,CL 5000038044

Introduction - Acknowledgments - About the authors -- Part 1. Personnel management - 1. Staff recruitment, selection and retention - 2. Time management - 3. Stress costs and benefits -- Part 2. Program management - 4. Scheduling for intercollegiate sports - 5. Financial Affairs - 6. Equipment control - 7. Sports medicine services - 8. Emergency medical services for large crowds -- Part 3. Marketing mangement - 9. Characteristics of sport marketing - 10. Marketing events and services for spectators - 11. Fund-raising strategies - 12. Ticket sales through promotion - 13. Internal marketing -- Part 4. Media and information management - 14. Public relations - 15. Television and sport - 16. An information-based approach to marketing sport - 17. Computer applications in sport -- Part 5. Facility management - 18. Managment of spectator facilities operated as joint ventures of university and community - 19. Event management - 20. Activity centers - 21. The facility manager as Co-promoter of events -- Part 6. Legal management - 22. Risk assessment and reduction - 23. Contracting with suppliers, staff and participants - 24. The law of Public Assembly facilities - 25. Player contracts for professional team sports - Index.