Tourism marketing : a collaborative approach / Alan Fyall and Brian Garrod.
By: Fyall, Alan
.
Contributor(s): Garrod, B. (Brian).
Series: Aspects of tourism ; 18. Publisher: Clevedon : India : Channel View Publications ; Viva , c2005, 2006Description: xvi, 383 p. : ill. ; 24 cm.ISBN: 187315089X (pbk. : alk. paper); 8130902990 (pbk).Subject(s): Tourism -- MarketingDDC classification: 338.4791
Contents:
1. Collaboration and tourism - 2. Strategic tourism marketing planning - 3. Inter-organisational collaboration - 4. Tourism marketing collaboration in practice - 5. From competition to collaboration in the tourism industry.
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 3, Shelf 6 , Side 2, TierNo 5, BayNo 3 |
338.4791 FYA (Browse shelf) | 1 | Available | SHTEx,70005,03,GR | SHTEx,94604,03,RA | 5000030276 |
Includes bibliographical references (p. 362-375) and index.
1. Collaboration and tourism - 2. Strategic tourism marketing planning - 3. Inter-organisational collaboration - 4. Tourism marketing collaboration in practice - 5. From competition to collaboration in the tourism industry.