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Beyond consumer marketing : sectoral marketing and emerging trends / J.S. Panwar.

By: Panwar, J. S, 1948-.
Publisher: New Delhi : Response Books, c2004Description: xx, 487 p ; 22 cm.ISBN: 0761932585.Subject(s): Marketing -- India | Target marketing -- India | Marketing -- India -- Forecasting | Consumers -- IndiaDDC classification: 381.0954
Contents:
1. The domestic market environment: opportunities and challenges - 2. Agricultural marketing: a low-key affair - 3. Rural marketing: the changing scenario - 4. Non-profit marketing - 5. Services marketing - 6. Marketing of industrial goods - 7. From commodity marketing to branding - 8. Unleashing the power of packaging - 9. Taking advantage of pace - 10. E-merging commerce - 11. The changing face of retailing in India - 12. Protecting the consumer - 13. Environmental issues in business and marketing.
Item type Current location Shelf location Call number Copy number Status Notes Date due Barcode
Main Collection Taylor's Library-TU

Floor 4, Shelf 12 , Side 1, TierNo 4, BayNo 2

 381.0954 PAN (Browse shelf) 1 Available SHTEx,70004,03,GR 5000031368

Includes bibliographical references and index.

1. The domestic market environment: opportunities and challenges - 2. Agricultural marketing: a low-key affair - 3. Rural marketing: the changing scenario - 4. Non-profit marketing - 5. Services marketing - 6. Marketing of industrial goods - 7. From commodity marketing to branding - 8. Unleashing the power of packaging - 9. Taking advantage of pace - 10. E-merging commerce - 11. The changing face of retailing in India - 12. Protecting the consumer - 13. Environmental issues in business and marketing.