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Consumer behavior : in fashion / Michael R. Solomon, Nancy J. Rabolt.

By: Solomon, Michael R.
Contributor(s): Rabolt, Nancy J.
Publisher: Upper Saddle River, N.J. : Prentice Hall, c2004Description: xiv, 542 p. : ill. ; 26 cm.ISBN: 013081122X.Subject(s): Fashion merchandising | Clothing and dress -- Marketing | Consumer behavior | Consumers' preferences | Consumers -- Psychology | Consumer protectionDDC classification: 687.0688
Contents:
Part I: Introduction - 1. Introduction to fashion concepts, fashion theories, and consumer behavior - 2. Cultural influences on consumer behavior - 3. The creation and diffusion of fashion consumer culture -- Part II: Consumer characteristics and fashion implications - 4. Individual consumer dynamics: motivation and values - 5. Individual consumer dynamics: the self - 6. Demographic subcultures: age, race, ethnicity - 7. Demographic subcultures: income and social class - 8. Psychographics: personality, attitudes, and lifestyle - 9. Consumer perceptions -- Part III: Fashion communication and decision making - 10. Fashion communication - 11. Individual and household decision making - 12. Group influence and fashion opinion leadership - 13. Buying and disposing -- Part IV: Ethics and consumer protection - 14. Ethics, social responsibility, and environmental issues - 15. The role of government and business in consumer protection.
Item type Current location Shelf location Call number Copy number Status Notes Date due Barcode
Main Collection Taylor's Library-TU

Floor 4, Shelf 23 , Side 2, TierNo 2, BayNo 7

 687.0688 SOL (Browse shelf) 1 Available SHTEx,70002,02,GR 5000025600

Includes bibliographical references and index.

Part I: Introduction - 1. Introduction to fashion concepts, fashion theories, and consumer behavior - 2. Cultural influences on consumer behavior - 3. The creation and diffusion of fashion consumer culture -- Part II: Consumer characteristics and fashion implications - 4. Individual consumer dynamics: motivation and values - 5. Individual consumer dynamics: the self - 6. Demographic subcultures: age, race, ethnicity - 7. Demographic subcultures: income and social class - 8. Psychographics: personality, attitudes, and lifestyle - 9. Consumer perceptions -- Part III: Fashion communication and decision making - 10. Fashion communication - 11. Individual and household decision making - 12. Group influence and fashion opinion leadership - 13. Buying and disposing -- Part IV: Ethics and consumer protection - 14. Ethics, social responsibility, and environmental issues - 15. The role of government and business in consumer protection.