Normal view MARC view ISBD view

Strategic management : building and sustaining competitive advantage / Robert A. Pitts, David Lei.

By: Pitts, Robert A.
Contributor(s): Lei, David.
Publisher: Mason, OH : Thomson/South-Western, c2006Edition: 4th ed.Description: xviii, 538 p. : col. ill. ; 26 cm.ISBN: 0324226217 (pbk.); 9780324226218 (pbk.).Subject(s): Strategic planning -- United States -- Case studies | Industrial management -- United States -- Case studies | Competition -- United States -- Case studiesDDC classification: 658.4012
Contents:
Ch. 1. The strategic management process -- Ch. 2. Assessing industry attractiveness and the competitive environment -- Ch. 3. Matching firm capabilities with opportunities -- Ch. 4. Building competitive advantage through distinction -- Ch. 5. Responding to shifts in competitive advantage -- Ch. 6. Corporate strategy : leveraging resources -- Ch. 7. Global strategy : harnessing new markets -- Ch. 8. Strategic alliances : partnering for advantage -- Ch. 9. Designing organizations for advantage -- Ch. 10. Organizing and learning to sustain advantage -- Ch. 11. Corporate governance : instilling long-term value.
Summary: Explores how firms build, extend, organise and sustain a competitive advantage, focusing on five key themes: distinctive competence, quality, globalisation, change and ethics.
Item type Current location Call number Copy number Status Notes Date due Barcode Remark
Main Collection Taylor's Library-TU
658.4012 PIT (Browse shelf) 1 Available TBSxx,34001,03,GR 1000515716
Main Collection Taylor's Library-TU
658.4012 PIT (Browse shelf) 1 Available GENLS,GENLS,03,GR 1000511265
Main Collection TU External Storage-LCS
658.4012 PIT (Browse shelf) 1 Available GENLS,GENLS,03,GR 1000511263 Please fill up online form at https://taylorslibrary.taylors.edu.my/services/external_storage1

Includes bibliographical references and indexes.

Ch. 1. The strategic management process -- Ch. 2. Assessing industry attractiveness and the competitive environment -- Ch. 3. Matching firm capabilities with opportunities -- Ch. 4. Building competitive advantage through distinction -- Ch. 5. Responding to shifts in competitive advantage -- Ch. 6. Corporate strategy : leveraging resources -- Ch. 7. Global strategy : harnessing new markets -- Ch. 8. Strategic alliances : partnering for advantage -- Ch. 9. Designing organizations for advantage -- Ch. 10. Organizing and learning to sustain advantage -- Ch. 11. Corporate governance : instilling long-term value.

Explores how firms build, extend, organise and sustain a competitive advantage, focusing on five key themes: distinctive competence, quality, globalisation, change and ethics.