Integrated marketing communications / Bill Chitty, Edwina Luck, Nigel Barker, Anne-Marie Sassenberg, Terence A. Shimp, J. Craig Andrews.
By: Chitty, William [author.]
.
Contributor(s): Luck, Edwina [author.] | Barker, Nigel [author.] | Shimp, Terence A [author.] | Andrews, J. Craig [author.] | Sassenberg, Anne-Marie [author.].
Publisher: South Melbourne, Victoria : Cengage Learning Australia Pty Limited, [2018]Copyright date: ©2018Edition: 5th edition Asia-Pacific edition.Description: xxvii, 532 pages : colour illustrations ; 28 cm.Content type: text | still image Media type: unmediated Carrier type: volumeISBN: 9780170386517.Subject(s): Communication in marketing | Sales promotion | Communication in marketing -- Pacific Area | Sales promotion -- Pacific AreaDDC classification: 658.802
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode | Course reserves |
|---|---|---|---|---|---|---|---|---|---|
| Reserve Collection | Taylor's Library-TU | 658.802 CHI 2018 (Browse shelf) | 1 | In transit from Taylor's Library-TC to Taylor's Library-TU since 25/02/2020 | SHTEx,70002,03,RM | 5000169334 | |||
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 1, BayNo 1 |
658.802 CHI 2018 (Browse shelf) | 1 | Available | SHTEx,70002,03,RM | 5000169333 |
Includes bibliographical references and index.