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Strategic business letters and e-mail / Sheryl Lindsell-Roberts.

By: Lindsell-Roberts, Sheryl.
Publisher: Boston, Mass. : Houghton Mifflin, c2004Description: x, 374 p. : ill. ; 23 cm.ISBN: 0618448330.Subject(s): Commercial correspondence | Electronic mail messages | Business communicationDDC classification: 651.75
Contents:
Part One: Making your mark in the business world : 1. Catapulting your career - 2. The A, B, Cs of letters -- Part two. Crafting your own letters: 3. Jump start your writing process - 4. Fine-tuning your message -- Part three. Writing results-oriented letters: 5. Sales and marketing with pizzazz - 6. Successful job search and employment issues - 7. Customer relations - 8. Credit and collections - 9. You are cordially invited - 10. Placing and acknowledging orders - 11. Personal business notes - 12. Media relations - 13. Professional potpourri -- Part Four. Applying e-mail and e-marketing know-how: 14. E-mail messages that shout read me! - 15. E-mail etiquette - 16. E-marketing for results.
Item type Current location Shelf location Call number Copy number Status Notes Date due Barcode
Main Collection Taylor's Library-TU

Floor 4, Shelf 22 , Side 1, TierNo 1, BayNo 6

 651.75 LIN (Browse shelf) 1 Available SOMAC,37004,03,CL 5000035235

Part One: Making your mark in the business world : 1. Catapulting your career - 2. The A, B, Cs of letters -- Part two. Crafting your own letters: 3. Jump start your writing process - 4. Fine-tuning your message -- Part three. Writing results-oriented letters: 5. Sales and marketing with pizzazz - 6. Successful job search and employment issues - 7. Customer relations - 8. Credit and collections - 9. You are cordially invited - 10. Placing and acknowledging orders - 11. Personal business notes - 12. Media relations - 13. Professional potpourri -- Part Four. Applying e-mail and e-marketing know-how: 14. E-mail messages that shout read me! - 15. E-mail etiquette - 16. E-marketing for results.

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