Integrated marketing communications in advertising and promotion / Terence A. Shimp.
By: Shimp, Terence A
.
Contributor(s): Shimp, Terence A. Advertising, promotion, and supplemental aspects of integrated marketing communications.
Publisher: Australia ; United Kingdom : Thomson South-Western, c2007Edition: 7th ed., International student ed.Description: xx, 629 p. : ill. (chiefly col.) ; 28 cm.ISBN: 0324408080 (pbk.) (ISE); 9780324408089 (pbk.) (ISE).Subject(s): Sales promotion | Communication in marketing | AdvertisingDDC classification: 658.82
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 2, BayNo 4 |
658.82 SHI (Browse shelf) | 1 | Available | TBSxx,34007,03,AD | 5000022097 |
Browsing Taylor's Library-TU Shelves Close shelf browser
Previous ed. published as: Advertising, promotion, and supplemental aspects of integrated marketing communications. 2003.
Includes bibliographical references and index.