Advertising campaign strategy : a guide to marketing communication plans / Donald E. Parente.
By: Parente, Donald E
.
Publisher: Mason, Ohio : Thomson/South-Western, c2006Edition: 4th ed.Description: xxvi, 400 p. : ill. ; 24 cm.ISBN: 0324322712 (pbk.).Other title: Guide to marketing communication plans | Marketing communication plans.Subject(s): Advertising campaigns | Communication in marketingDDC classification: 659.113
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 23 , Side 2, TierNo 5, BayNo 7 |
659.113 PAR 2006 (Browse shelf) | Available | SOMAC,09030,03,RA | SOMAC,37001,03,AD | SLASx,05000,03,CL | SOMAC,91602,03,RM | 5000150890 | ||
| Main Collection | Taylor's Library-TU | 659.113 PAR (Browse shelf) | 1 | Available | SLASx,05000,03,CL | SOCxx,09030,03,RA | SOCxx,37001,03,AD | SOCxx,91602,03,RM | 5000146225 |
Includes bibliographical references and index.