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Integrated marketing communications / William Chitty, Nigel Barker and Terence A. Shimp.

By: Contributor(s): Publication details: South Melbourne, Vic. : Thomson, c2005.Edition: 1st Pacific Rim edDescription: xx, 471 p. : col. ill. ; 28 cmISBN:
  • 0170120082
Subject(s): DDC classification:
  • 658.802 CHI
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Includes indexes.

Includes bibliographical references (p. 457-458) and index.