The growth strategies of hotel chains : best business practices by leading companies / Onofre Martorell Cunill.
By: Cunill, Onofre Martorell
.
Publisher: New York : Haworth Hospitality Press, c2006Description: ix, 213 p. : ill. ; 22 cm.ISBN: 0789026635 (hbk.); 9780789026637.Subject(s): Hotel managementDDC classification: 647.94068 | Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 21 , Side 2, TierNo 5, BayNo 3 |
647.94068 CUN 2006 (Browse shelf) | 1 | Available | SOMAC,09030,02,GR | 5000114500 |
Browsing Taylor's Library-TU Shelves Close shelf browser
| 647.94068 COM 2016 Competence-based innovation in hospitality and tourism / | 647.94068 CRA Housekeeping management in the hospitality industry/ | 647.94068 CUN The growth strategies of hotel chains : | 647.94068 CUN 2006 The growth strategies of hotel chains : | 647.94068 DIT Dimensions of the hospitality industry / | 647.94068 DIT Dimensions of the hospitality industry / | 647.94068 DIT 2002 Dimensions of the hospitality industry / |
Includes bibliographical references (p. 201-205) and index.
1. The concept of a strategy - 2. Competitive strategies - 3. Diversification versus specialization - 4. Vertical integration - 5. Horizontal integration - 6. Diagonal integration - 7. Acquisitions and mergers - 8. Startegic alliances: the case of joint ventures - 9. Franchise contracts - 10. Management contracts - 11. Leaseholds and ownership - 12. Branding - 13. The internationalization - globalization of hotel chains.