Ten key customer insights : unlocking the mind of the market / Robert Schieffer.
By: Schieffer, Robert.
Publisher: Mason, OH : Thomson, c2005Description: xxii, 250 p. : ill. ; 24 cm.ISBN: 158799206X (hbk).Subject(s): Consumers' preferences | MarketingDDC classification: 658.8343Item type | Current location | Call number | Copy number | Status | Notes | Date due | Barcode |
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Main Collection | Taylor's Library-TU | 658.8343 SCH (Browse shelf) | 1 | Available | SLASx,05000,03,GR | 5000019226 |
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658.8343 KAP 2012 The new strategic brand management : | 658.8343 LIN Brand child: | 658.8343 LOY Loyalty myths : | 658.8343 SCH Ten key customer insights : | 658.8343 WAL 2008 I'm with the brand : | 658.8343 WOO 1996 Measuring the effectiveness of image and linkage advertising : | 658.8343082 SIL Women want more : |
Includes bibliographical references and index.