Chaotics : the business of managing and marketing in the age of turbulence / Philip Kotler and John A. Caslione.
By: Kotler, Philip.
Contributor(s): Caslione, John A.Publisher: New York : American Management Association, c2009Edition: 1st ed.Description: xiii, 206 p. : ill. ; 24 cm.ISBN: 9780814415214 (hbk.); 0814415210 (hbk.).Subject(s): Marketing | Management | Business cycles | GlobalizationDDC classification: 658
|Item type||Current location||Call number||Copy number||Status||Notes||Date due||Barcode||Remark|
|Main Collection||TU External Storage-LCS||658 KOT 2009 (Browse shelf)||1||Available||SHTEx,70004,03,GR||5000098725||Please fill up online form at https://taylorslibrary.taylors.edu.my/services/external_storage1|
Includes bibliographical references (p. -200) and index.
The world has entered a new economic stage : from normality to turbulence -- Management's wrong responses to turbulence now become dangerous -- The chaotics model : managing vulnerability and opportunity -- Designing management systems for resilience -- Designing marketing systems for resilience -- Thriving in the age of turbulence : achieving business enterprise sustainability.