International marketing : an Asia Pacific focus / Masaaki Kotabe ... [et al.]
Contributor(s): Kotabe, Masaaki
.
Publisher: Australia : John Wiley & Sons (Australia), c2005Description: xv, 624 p. : ill. ; 26 cm.ISBN: 9780470805589 (pbk.); 0470805587 (pbk.).Subject(s): Marketing -- Asia | Marketing -- Pacific Area | International business enterprises -- ManagementDDC classification: 658.8
Partial contents:
1: International marketing environment -- 2: Analysing international marketing opportunities -- 3: Developing international marketing strategy -- 4. Trends in global marketing -- Case studies.
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Graduate Collection | Taylor's Library-TU |
Floor 4, Shelf 26 , Side 2, TierNo 1, BayNo 4 |
658.8 INT (Browse shelf) | 1 | Available | SHTEx,60001,04,GR | SOCxx,37003,03,AD | SOCxx,91605,03,AD | 5000042802 |
Includes index.
For tertiary students.
1: International marketing environment -- 2: Analysing international marketing opportunities -- 3: Developing international marketing strategy -- 4. Trends in global marketing -- Case studies.