Marketing express / John Mariotti.
By: Mariotti, John L
.
Publisher: Southern Gate, Chichester, West Sussex, England : Capstone, c2006Description: 118 p. ; 18 cm.ISBN: 1841127043 (pbk.).Subject(s): MarketingDDC classification: 658.8
Contents:
1. Introduction - 2. Definition of terms - 3. The evolution of marketing - 4. The E-dimension - 5. The Global Dimension - 6. The State of the Art - 7. In Practice - 8. Key concepts and thinkers - 9. Resources - 10. Ten steps to making it work.
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 26 , Side 2, TierNo 5, BayNo 5 |
658.8 MAR (Browse shelf) | 1 | Available | SOMAC,37003,03,AD | 5000027922 |
Includes bibliographical references (p. 99-103) and index.
1. Introduction - 2. Definition of terms - 3. The evolution of marketing - 4. The E-dimension - 5. The Global Dimension - 6. The State of the Art - 7. In Practice - 8. Key concepts and thinkers - 9. Resources - 10. Ten steps to making it work.