Essentials of marketing / Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel.
By: Lamb, Charles W
.
Contributor(s): Hair, Joseph F., Jr | McDaniel, Carl, Jr.
Publisher: Mason, OH : Thomson South-Western, c2006Edition: 5th ed.Description: xxxii, 544 p. : col. ill. ; 28 cm.ISBN: 032431664X (pbk.).Subject(s): Marketing | Marketing -- ManagementDDC classification: 658.8
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 26 , Side 2, TierNo 3, BayNo 5 |
658.8 LAM (Browse shelf) | 1 | Available | GENLS,GENLS,03,GR | 5000014354 | |
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 26 , Side 2, TierNo 3, BayNo 5 |
658.8 LAM (Browse shelf) | 1 | Available | GENLS,GENLS,03,GR | 5000014008 |
Includes bibliographical references and index.