Persuading people : an introduction to rhetoric / Robert Cockcroft and Susan M. Cockcroft.
By: Cockcroft, Robert
.
Contributor(s): Cockcroft, Susan M.
Publisher: Basingstoke : Palgrave Macmillan, 2005[cased]Edition: 2nd ed.Description: xiii, 258 p. ; 22 cm.ISBN: 1403921822 (pbk.).Subject(s): English language -- Rhetoric -- Study and teaching | Persuasion (Rhetoric)DDC classification: 808.042
Contents:
Acknowledgements - Introduction: Rhetoric defined - 1. Personality and stance - 2. Pathos and emotional engagement - 3. Reason: the resources of Argument - 4. Reason: choice and judgement - 5. The persuasive process - 6. The persuasive repertoire - 7. Practising persuasion - Conclusion: fast forward.
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU | 808.042 COC (Browse shelf) | 1 | Available | SOMAC,37002,03,AD | 5000049792 | ||
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 34 , Side 1, TierNo 3, BayNo 2 |
808.042 COC (Browse shelf) | 1 | Available | SOMAC,37000,03,AD | 5000037568 | |
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 34 , Side 1, TierNo 3, BayNo 2 |
808.042 COC (Browse shelf) | 1 | Available | SOMAC,37001,03,AD | 5000025987 |
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Includes bibliographical references and index
Acknowledgements - Introduction: Rhetoric defined - 1. Personality and stance - 2. Pathos and emotional engagement - 3. Reason: the resources of Argument - 4. Reason: choice and judgement - 5. The persuasive process - 6. The persuasive repertoire - 7. Practising persuasion - Conclusion: fast forward.