E-marketing / Judy Strauss, Adel El-Ansary, Raymond Frost.
By: Strauss, Judy.
Contributor(s): Adel El- Ansary | Frost, Raymond.
Publisher: New Delhi : Prentice-Hall of India, 2007Edition: 4th ed., Eastern economy ed.Description: xxiii, 456 p. : ill. ; 24 cm.ISBN: 9788120330320 (pbk.).Subject(s): Internet marketingDDC classification: 658.872Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
---|---|---|---|---|---|---|---|---|
Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 2, TierNo 5, BayNo 4 |
658.872 STR (Browse shelf) | 1 | Available | SHTEx,70002,03,RA | 5000044108 |
Includes bibliographical references (p. 431-438) and index.
Part I: E-Marketing in context - 1. Convergence - 2. Strategic E-Marketing - 3. The E-Marketing plan -- Part II: E-Marketing environment - 4. Global markets - 5. Ethical and legal issues -- Part III: E-Marketing strategy - 6. Marketing knowledge - 7. Consumer behavior - 8. Segmentation and targeting strategies - 9. Differentiation and positioning strategis -- Part IV: E-Marketing management - 10. Product - 11. Price - 12. The internet for distribution - 13. E-Marketing communication - 14. Custorem relationship management -- Appendix A: Internet penetration worldwide in 2004 - B: Glossary - C: References - Index.