Advertising creative : strategy, copy, design / Tom Altstiel, Jean Grow.
By: Altstiel, Tom
.
Contributor(s): Grow, Jean.
Publisher: Thousand Oaks, California : SAGE Publications, Inc., [2017]Copyright date: ©2017Edition: 4th edition.Description: xxiv, 463 pages: illustrations ; 28 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781506315386 (paperback).Subject(s): AdvertisingDDC classification: 659.1
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 2, TierNo 4, BayNo 5 |
659.1 ALT 2017 (Browse shelf) | 1 | Available | SOMAC,37002,03,RM|SOMAC,37001,03,AD|SOMAC,91602,03,RM | 5000171940 |
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| 659.1 ALT 2013 Advertising creative : | 659.1 ALT 2013 Advertising creative : | 659.1 ALT 2013 Advertising creative : | 659.1 ALT 2017 Advertising creative : | 659.1 ALT 2020 Advertising creative : | 659.1 APP Strategic copywriting : | 659.1 APP 2005 Strategic copywriting : |
Includes bibliographical references and index.