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CIM study text : professional post-graduate diploma in marketing. [Paper 11]. Managing marketing performance.

By: Chartered Institute of Marketing.
Series: CIM study text. Publisher: London : BPP Professional Education, 2004Edition: [1st ed.].Description: xxii, 358 p. : ill. ; 29 cm.ISBN: 0751711152 (Pbk.).Other title: Managing marketing performance [Distinctive title].Subject(s): Chartered Institute of Marketing -- Examinations -- Study guides | Marketing -- Management -- Examinations -- Study guides | Personnel management -- Examination -- Study guidesDDC classification: 658.802
Item type Current location Call number Copy number Status Notes Date due Barcode
Main Collection Taylor's Library-TU
658.802 CIM (Browse shelf) 1 Available GENLS,GENLS,03,GR 5000019377

New Syllabus

"For exams in December 2004 and June 2005"--Cover

Includes index