Advertising and popular culture / Jib Fowles.
Series: Foundations of popular culture ; 5.Publication details: Thousand Oaks, Calif. : SAGE, c1996.Description: xviii, 278 p. : ill. ; 24 cmISBN:- 0803954832 (pbk.)
- 9780803954830 (pbk.)
- 659.10420973 FOW
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Shelf location | Call number | Materials specified | Vol info | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 2, TierNo 1, BayNo 8 |
659.10420973 FOW (Browse shelf(Opens below)) | 1 | Available | SOMAC,37000,03,AD | 5000033409 |
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| 659.10420973 BER Ads, fads, and consumer culture : | 659.10420973 FOW Advertising and popular culture / | 659.10420973 FOW Advertising and popular culture / | 659.10420973 FOW Advertising and popular culture / | 659.10420973 FOW Advertising and popular culture / | 659.10420973 FOW 1996 Advertising and popular culture / | 659.10420973 GOL Reading ads socially / |
Includes bibliographical references (p. 252-265) and indexes.
1. Energizers - 2. Origins - 3. Flagrant criticisms - 4. The dynamics behind the advertisement - 5. The dynamics of popular culture - 6. Exchanges - 7. The surface of the advertisement, composed and consumed - 8. Deciphering advertisements - 9. Mixed receptions - 10. The project of the self - 11. In perspective.