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Social communication in advertising : consumption in the mediated marketplace / William Leiss ... [et al.]

Contributor(s): Publication details: New York, NY : Routledge, c2005.Edition: 3rd ed. / revised by Jacqueline BotterillDescription: x, 683 p. : ill. ; 23 cmISBN:
  • 0415966760 (pbk.)
  • 9780415966764 (pbk.)
Subject(s): DDC classification:
  • 659.1042 SOC
Holdings
Cover image Item type Current library Home library Collection Shelving location Shelf location Call number Materials specified Vol info Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Main Collection Taylor's Library-TU 659.1042 SOC (Browse shelf(Opens below)) 1 Available SOMAC,37000,03,AD|TDSxx,29006,03,RM 1001004575

Previous edition entered under William Leiss as author.

Includes bibliographical references (p. 637-659) and index.