Marketing management : a strategic, decision-making approach / John W. Mullins ... [et al.].
Contributor(s): Mullins, John W. (John Walker)
.
Series: McGraw-Hill/Irwin series in marketing: Publisher: Boston, Mass. : McGraw-Hill, c2005Edition: 5th ed.Description: xxiv, 520 p. : ill. ; 26 cm.ISBN: 0072863706 (pbk.).Subject(s): Marketing -- ManagementDDC classification: 658.8
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 26 , Side 2, TierNo 1, BayNo 6 |
658.8 MAR (Browse shelf) | 1 | Available | GENLS,GENLS,03,GR | 5000014359 |
Includes bibliographical references and index.