The best of branding : best practices in corporate branding / James R. Gregory
By: Gregory, James R
.
Publisher: New York : McGraw-Hill, c2004Description: xvi, 224 p. : ill. ; 24 cm.ISBN: 0071403299 (hbk.).Subject(s): Brand name products -- Management -- Case studies | Branding (Marketing)DDC classification: 658.827
Partial contents:
Part one. Corporate brands and the bottom line -- Part two. Four steps to a better branding process -- Part three. The 12 best practices in corporate branding... Inside some of America's smartest brands.
| Item type | Current location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU | 658.827 GRE (Browse shelf) | 1 | Available | SOMAC,37000,03,GR | 5000044291 |
Includes bibliographical references and index
Part one. Corporate brands and the bottom line -- Part two. Four steps to a better branding process -- Part three. The 12 best practices in corporate branding... Inside some of America's smartest brands.