Taylor's Library

Normal view MARC view ISBD view

Effective strategic planning for competitive advantage : ten steps for technical professions / David L. Goetsch.

By: Goetsch, David L.
Series: NetEffect seriesTechnology skills. Publisher: Upper Saddle River, N.J. : Pearson Prentice Hall, c2006Description: xii, 205 p. : ill. 24 cm.ISBN: 013048525X (pbk.).Subject(s): Strategic planning | CompetitionDDC classification: 658.4012
Contents:
Understand the concepts of competition and competitive advantage -- Understand the concept of value as it relates to competitive advantage -- Know the rationale for strategic planning -- Understand the strategic planning process -- Collect, organize, and analyze data -- Make informed predictions -- Adopt a strategic emphasis and competitive strategy -- Write the strategic plan -- Execute the strategic plan -- Understand how a strategic plan comes together from start to finish.
Item type Current location Call number Copy number Status Notes Date due Barcode
Main Collection Taylor's Library-TU
658.4012 GOE (Browse shelf) 1 Available GENLS,GENLS,03,GR 5000012925

Includes bibliographical references and index.

Understand the concepts of competition and competitive advantage -- Understand the concept of value as it relates to competitive advantage -- Know the rationale for strategic planning -- Understand the strategic planning process -- Collect, organize, and analyze data -- Make informed predictions -- Adopt a strategic emphasis and competitive strategy -- Write the strategic plan -- Execute the strategic plan -- Understand how a strategic plan comes together from start to finish.